In a video that is now doing the rounds of the internet, SRK explained why he stresses on opening up newer markets for Indian movies. “It is my duty that my country that has made me such a big star, I become the ambassador of Indian Cinema and open up markets around the world with my films. Because I can take a chance … a bit of loss in so much profit doesn’t hurt much,” he said.
“My job is not to attract money from abroad to make my film here… I have enough money in India. My job is to create eyeballs from the rest of the world. If there are eyeballs then money will follow. I want to make films and create markets for India,” he added
Shah Rukh Khan’s upcoming film Jawan is also creating quite a buzz not only in India but across the globe. The advance booking of the film has already opened in markets like the USA, UAE, Germany, Australia, Saudi Arabia etc.