The Big Letter Hunt

An alphabet picture book that takes, young and old readers on
a tour to find giant letters hidden amongst the buildings,
architectural details and streets of London’s East End.


The architectural treasure hunt wends its way through the Barbican,
the City, Spitalfields, Haggerston, Hackney Road, Globe Town,
Bow, Mile End and Whitechapel, and features landmark buildings
such as Dennis Lasdun’s Keeling House and the Gasworks on the
Regent’s Canal, as well as local primary schools, blocks of flats
and a library.

Some letters are easy to spot; others need a closer look. The Big
Letter Hunt
is a book for children and everyone else who likes
buildings, typography and the East End.


Order a copy from us, or get one from one of the nice shops that stock it
or from Amazon UK.

Title: The Big Leter Hunt In the East End of London – 2nd Edition
Authors: Amandine Alessandra and Rute Nieto Ferreira
Risograph printed paperback, 56 pages,
175 x 250 mm Handmade in London
ISBN: 978-0-9929565-0-9
RRP: £14.00 UK / €16.50 EU / $17.95 US


Reviews of The Big Letter Hunt in the East End of London

One of the most enjoyable aspects of the book is its attempt to make
the world of letters and type more accessible to a younger audience,
especially those who can’t yet read, but can easily recognize shapes.

AIGA Eye on Design

The book takes the form of a Riso-printed alphabet picture book,
showing beautiful images of buildings and the letters hidden within
them from around east London.

Design Week

The Big Letter Hunt is accessible and intelligent in its approach,
and highly infectious as a game, demonstrating how contemporary design
trends and high quality visual literature for children can go hand in hand.


Amandine Alessandra & Rute Nieto Ferreira see letters everywhere,
and now they have channelled their witty insights into a nifty paperback
published by Tower Block Books. Beautifully produced as a numbered
limited edition, printed by risograph and including a map to set out
in search of this idiosyncratic East End typography, The Big Letter Hunt
is a modest imaginative triumph.

Spitalfields Life

Everybody is welcome to take part to this game and share his discoveries
using the tag #BigLetterHunt