The_Big_Letter_Hunt_1The_Big_Letter_Hunt_7The_Big_Letter_Hunt_6The_Big_Letter_Hunt_5Big Letter Hunt Alphabet poster

The Big Letter Hunt



An alphabet picture book that takes, young and old readers on
a tour to find giant letters hidden amongst the buildings,
architectural details and streets of London’s East End.

The architectural treasure hunt wends its way through the Barbican,
the City, Spitalfields, Haggerston, Hackney Road, Globe Town,
Bow, Mile End and Whitechapel, and features landmark buildings
such as Dennis Lasdun’s Keeling House and the Gasworks on the
Regent’s Canal, as well as local primary schools, blocks of flats
and a library.

Some letters are easy to spot; others need a closer look. The Big
Letter Hunt
is a book for children and everyone else who likes
buildings, typography and the East End.


One of the most enjoyable aspects of the book is its attempt to make

the world of letters and type more accessible to a younger audience,

especially those who can’t yet read, but can easily recognize shapes.

AIGA Eye on Design

The book takes the form of a Riso-printed alphabet picture book,
showing beautiful images of buildings and the letters hidden within

them from around east London.

Design Week

The Big Letter Hunt is accessible and intelligent in its approach,

and highly infectious as a game, demonstrating how contemporary design

trends and high quality visual literature for children can go hand in hand.


Amandine Alessandra & Rute Nieto Ferreira see letters everywhere,

and now they have channelled their witty insights into a nifty paperback

published by Tower Block Books. Beautifully produced as a numbered

limited edition, printed by risograph and including a map to set out

in search of this idiosyncratic East End typography, The Big Letter Hunt

is a modest imaginative triumph.

Spitalfields Life

Everybody is welcome to take part to this game and share their discoveries

using the tag

The Big Leter Hunt In the East End of London – 2nd Edition
Amandine Alessandra and Rute Nieto Ferreira, 2014
Risograph printed paperback, 56 pages,
175 x 250 mm Handmade in London
ISBN: 978-0-9929565-0-9
RRP: £14.00 UK / €16.50 EU / $17.95 US

We're sorry, The Big Letter Hunt is temporarily sold out. A new edition
will be available soon. Meanwhile check out Big Letter Hunt London!

Out of stock